Road Trip To NYC: Visiting The Glossier Showroom

If you religiously follow any beauty account on Instagram, chances are you know that the brand, Glossier, can be found on most if not all of the fanciest of flatlays.  This instagram ubiquitous line is geared towards millennials and makeup minimalists alike.  While, I fall into the Gen X group, I still love exploring and trying all makeup.  And Glossier is no exception.

Founded by Emily Weiss of Into The Gloss fame, the line has been around since 2014 and it’s probably safe to say that this line has disrupted the beauty industry a bit.

With its line focused on “next to nothing” makeup products for the quintessential “no-makeup” look to simple, yet effective skin care products, I had to delve in and see if these products are worth the hype.

Which brings me to my very recent visit to the Glossier Showroom in NYC.  I didn’t have a lot of time to spend in New York, but while I was there, I did make an effort to visit this spot.  I’m so glad that I did.  I’ve seen photos online of other people’s trip to the store and I heard that the space itself is pretty small, but I didn’t realize how small until I stepped inside.

Located at 123 Lafayette Street in Soho, there was a short line to get into the showroom.  I waited for a few minutes and was able to take the ride up to the “penthouse” where Glossier is.  As soon as you get off of the elevator and do a quick glance of the space, it’s a tiny place, but cute nonetheless.

Walking into the space, it’s almost like visiting a small “culturally relevant” art gallery with it’s pale pink minimalist aesthetic except what’s on display is makeup and skin care to sample and play with to your heart’s content.  It’s all under the watchful gaze of the beautiful Roman bust in the entryway.  As mentioned, every product can be sampled and there is even a sink where you can actually wash off what you sampled.

One of the coolest things is that all of the sales associates were dressed in the cutest pink jumpsuits ever!  I wanted one for myself!  Because my visit was on a Monday early afternoon, the showroom wasn’t crowded, which I appreciated, because I wanted to look around a bit.  The staff was really nice and helpful and ready to answer questions about products.  I didn’t have trouble deciding what I wanted to order because the newest cloud paint shades of Storm and Dawn were calling me.  I also decided to purchase the Haloscope in Topaz and the Moisturizing Moon Mask (more on these in a full review in an upcoming post).

I loved that the Glossier sale associates carry iPads around to take your order.  When your order is ready, your name is called and the Glossier associate brings it to you in a clear bag with your products wrapped in the infamous pink bubble envelope (kind of a rif on the Spring ’18 Celine plastic shopper with the pink leather pouch inside) with stickers and a sample of their award winning Milky Jelly Cleanser.

Overall, I loved the space and I plan to make another visit soon!


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